Labels:book | earth | hakham | person | sky OCR: 506 SECTION CHAPTER MARKETING CHANNELS Why are computer equipment and software sold through so many outlets? Hardware manufacturers and software publishers try to reach consumers by making their products available through variety FIGURE 9.23 sources Computer hardware and software are sold through marketing out- Computer hardware and soft- lets called marketing channels These channels, shown in Figure 9-23 ware are sold through several include computer retail stores, mail il-order/Internet outlets value-added marketing channels resellers, and manufacturer direct. Distribution centers stock prod- Manufacturers produce products and ucts from many different ship them to resellers distri- manufacturers and then sell the Distribution centers bution centers computer products to retailers retailer ...
